“IMC – Integrated Marketing Communications” Training in Tbilisi

HEKS-EPER South Caucasus office organized two-day training on “IMC – Integrated Marketing Communications” in Tbilisi through April 3-4, 2013, for the members of HEKS-EPER sponsored programmes from Armenia, Azerbaijan and Georgia. The trainer was invited from Georgian “MARNET Associates” Ltd.

“SHEN”, “ECO-GLOBE”, “YMCA” and “Syunik” from Armenia, “GABA” , “ARAN”, “Union of Azeri Women” from Azerbaijan, “Lazarus”, “Elkana” from Georgia and others took part in the training. Armenia Round Table was presented by Mrs. Karine Baghdasaryan and Ms. Narine Davaryan. The training covered topics like contemporary marketing challenges, integrated marketing strategy, market analysis, 4Ps, consumer, branding, planning IMC etc. The attendees were granted with Certificated of Participation at the end of the training.